At first consideration, the idea of women over the age of 30 needing specific makeup tips seems a little bizarre. After all, makeup is makeup – is age really that much of a factor when considering what looks good?
Well, yes and no. As we’ll soon discuss in more depth, being over the age of 30 doesn’t mean there’s makeup you can’t use – but it does mean that there are makeup products and techniques you might prefer. As our skin changes with age, it’s helpful to update makeup routines to take account of this, helping to bolster confidence and allow you to indulge your love of makeup with the greatest efficacy. So, if you are over the age of 30, here are a few makeup tips you might want to keep in mind…
Moisturize before applying makeup
Even the best makeup is mildly drying; in fact, it needs to be. If products can’t fully dry, then they will smudge or rub away at the slightest contact.
However, for women over the age of 30, the fact that makeup needs to dry tends to be problematic. As the makeup dries, you’ll often find that it absorbs moisture from your skin, too. If you have fine lines, then this drying will make the lines all the more pronounced.
Thankfully, the solution to this problem is simple: apply moisturizer before applying makeup, wait for 10 minutes, and then apply your makeup as normal. If you find that the moisturizer reduces the staying power of your makeup – a fairly common issue – then use a primer over your foundation; this creates a barrier that protects your skin’s moisture, but provides a suitable layer of “grip” for your makeup.
Don’t be afraid of bold colors or shimmer
There is a school of thought that suggests that women who are “of a certain age” should only opt for demure, basic makeup that is designed to accentuate their features rather than be a style statement in and of itself.
However, over recent years, this tendency has changed. Thanks predominantly to beauty bloggers who are keen to experiment with different styles, bold styles and colors have become the norm. Twenty years ago, the idea of a woman wearing any color of lipstick other than peach or red would have been unheard of – now there is a multitude of shades available, in every color of the rainbow.
This change is to be celebrated; the range of bold colors and shimmery styles available from the likes of the AVON makeup range are a huge amount of fun, providing an opportunity to showcase your creative side rather than just enhance your natural beauty. Makeup shouldn’t have an age limit; these products exist, so use them if you doing so makes you happy. Times have changed, and anyone – of any age – should feel comfortable to wear whatever makeup they like.
Be cautious of “full coverage” foundation
When a manufacturer describes their foundation as “full coverage”, they tend to mean that the makeup is thick – it is essentially designed to layer over the skin, covering it entirely.
There’s no denying that full coverage foundations have their place, but they tend to be problematic for women over the age of 30. As the foundation is thicker, it can settle into fine lines and wrinkles, creating a ‘crinkling’ effect that makes the signs of aging look worse than they are.
For the most part, foundations that are described as “sheer” are preferable for women over 30. The formulation tends to be thinner, which means it won’t settle into fine lines. The one downside of sheer foundations is that they are, well, sheer, so they won’t cover any perceived imperfections quite as thoroughly. If you find this is the case, you have two options:
- Use a sheer foundation, but apply more layers – ideally letting each layer fully dry before adding the next.
- Use other products to help build the coverage; color correcting highlighters and concealers both work well for this task
Focus on your eyes
Life is busy, especially for women in their thirties – you may be juggling work, a social life, raising your kids, and a thousand and one other responsibilities besides these. This busyness – and the tiredness that tends to come with it – combined with the onward march of time, can mean that you find your eyes seem smaller than they once did.
Thankfully, there are a number of clever tricks you can use to instantly make your eyes look larger and brighter:
- Use a nude eyeliner on the waterline of your lower eyelid. This may sound like a small step, but the impact it has can be dramatic – you’ll instantly look like you had eight hours of solid, unbroken sleep.
- Use white eyeshadow on the inner corner of your eyes; better yet, white eyeshadow with a hint of shimmer or glitter to it.
- Use a color darker than the rest of your eyeshadow to line the crease of your eye to create the illusion of greater depth.
- Consider using eyeliner only on the outer part of your eyelid, as this emphasizes the width of your eyes.
- Use a cream highlighter beneath the arch of your eyebrows.
As well as knowing what you should do to brighten and widen your eyes, it’s also helpful to know what to avoid, so…
- Applying dark eyeliner to the waterline of your eyes. As we mentioned above, nude eyeliner on the waterline can brighten and widen the eyes – unsurprisingly, dark colors have the exact opposite effect.
- Using a single block of one color across your entire eyelid; at least two blended shades is preferable.
Women over the age of 30 should feel free to apply whatever makeup they prefer, in whatever colors and styles they feel most comfortable wearing. However, a few tweaks and extra steps, such as those discussed above, can help to ensure you get the most of your makeup routine, leaving you free to enjoy great results that are guaranteed to put a smile on your face every time.