If your e-commerce store is starting to experience some traffic growth and you’re looking for ways to capitalize on it by building a Twitter following, your head’s in the right place. Thankfully, learning how to use Twitter to grow your e-commerce store isn’t complex. Here’s how to use Twitter to grow your e-commerce store.
Put a Focus on Customer Service
According to Sprout Social’s Q3 2017 Index, 46 percent of consumers have called out brands on social media, and 54 percent of them do it to get a resolution or response. If there’s one reason to have a Twitter account, it’s to have a quick way to see and respond to consumer complaints. Other users will take note of your response; such as how fast it took, its tone, and whether it was helpful. If your store does any kind of volume, there needs to be a designated person watching your Twitter feed for complaints and addressing them promptly.
Automate Your Process
For non-customer support tweets, there’s no reason to re-think the wheel or brainstorm every time you want to make a post. Just like with a blog; creating a content calendar is key to staying on schedule and saving time when your store undoubtedly has several other needs. Leverage a platform like Buffer or Hootsuite to manage your social calendar and schedule your Tweets to post at a certain day and time.
If you push bland messaging, you’ll be ignored like millions of other accounts. To build a Twitter following to grow your business, you’ll need to develop a unique voice and constantly engage your followers with different types of tweets. You can plan for this ahead of time in your calendar with a simple column: “Tweet type.” This will ensure you tweet a healthy variety of quotes, polls, GIFs, curated content, product announcements, industry events, holidays, trivia questions and whatever else you think would intrigue your followers.
Repurpose Other Content
Not all your Tweets have to be original content coming solely from your company. In fact, if they are, you risk being tuned out by followers for being too brand-forward. Follow leading publications and thought leaders in your niche and share things they say. You can even work space in your calendar for curated content sharing. Stay on the lookout for repurposing opportunities as well. If followers tweet something at you, retweet it — they’ll love you for it. Sharing and retweeting should be daily activities if you want your Twitter account to be perceived as interesting and helpful, and not just a corner where your company talks about itself.
Ensure Presentation Is High
Make sure whatever you’re tweeting is using Twitter cards, which allow you to attach rich photos, videos and other media to your Tweets and control how it’ll look. If you’re posting your own original photos in your tweets, you may also want to experiment with watermarked logos. If your store’s logo needs some work, odds are the e-commerce platform you use will have some kind of logo generator tool for you to brainstorm ideas.
There’s certainly more on how to use Twitter to grow your e-commerce store, but the above methods are critical to getting started. When you can provide fast, enthusiastic customer support, tweet creatively, and effectively repurpose third-party content, you’ll be surprised how many users start to take notice and come over to your site. And if you can execute on these strategies in a streamlined way, you’ll still have time to focus on the other important aspects of your business.