There is an exciting trend that has consumers using review videos to check out products before making a purchase. There’s good reason for the fad, since witnessing another person’s experience of an item gives insight into how it may work for you.
Whether you are an affiliate marketer or not, there are a few golden rules to creating and delivering dynamic videos you will be proud of. To avoid collecting negative comments and boring your audience, following these tips for an effective and professional review video.
Make it Personal
Videos are like in-person interactions in that being warm and welcoming works wonders. You don’t have to address your viewers as friends, but you do want them to feel comfortable so they keep watching. It’s all about trust. A simple hello followed by one or two sentences about yourself should seal the deal. Make it yours, there’s no one way to do this right. Be yourself and be confident. To that end, make eye contact with your viewers. Reading from a page like you’ve scripted it isn’t very engaging.
Remember that you’re selling yourself as much as you are the product. Including a few personal details will make you and the product more real and relatable. Try to be as relaxed and natural as possible on camera. You may need to prepare beforehand so you do not let your nerves get the best of you. Meditate, breathe, get a massage chair if you need—whatever works.
Show the Product in Action
Show the product in action. It makes sense to use the product in the video where you would in real life: a hose in the garden, a pan in the kitchen, etc. You also will want to show yourself using the video so that your viewer can see how it actually functions. A picture is worth a thousand words, but a video is worth a million.
Since this is a video, the first impression you make will come from the video itself, before you even speak. Your appearance matters, so choose a simple outfit that won’t be distracting. As we said before, being relatable is half the battle, so choose everyday wear. The lighting you choose will help make you look good, too. Natural, warm light is the most flattering, and the best time to shoot your video is in the middle of the day, by a window.
Be mindful of your background, picking out a spot that, again, isn’t too distracting. How you frame the video is important. If you’re filming on your smartphone, turn the phone sideways so the shot is horizontal. The viewer’s focus should be on the product on trial. Make sure to have space to hold up the item on the other side of where you’re standing. You can also move around in the video, and use editing as a tool to smooth out the cuts between shots. This Movement watches review is a good example of how to keep the attention of the viewer. Speak clearly about the product, and be sure there isn’t any outside noises like a dog barking or a garbage collection truck beeping down the street.
Keep it Short and Sweet
It’s essential you keep your video to under three minutes. This will help you stay on point while keeping your viewer’s attention. Anything too long will seem drawn out. To keep your viewer engaged, the review should get straight to the point. Begin with your interaction with it. The product is the star of the video, not you. As you take the product out of its packaging, discuss how it fits into your life. If you’re reviewing nutritional supplements, explore how they have helped your mind and body health, and what changes you’ve noticed. Everyone loves a good “before and after” testimonial. Packaging is an important element as it gives a general idea of item’s quality.
Manage your Time
Next, it’s time to get to the meat of the story. Review the product. This part deserves the greatest time allotment, even though you only have a couple minutes to get your point across. If the company or brand is noteworthy, you can speak briefly about what makes them different. Extrapolate on a few chosen features which make the product stand out. Be specific and show close-ups of the details, while explaining how the user will like the product and make the user’s tasks easier or more fun.
The last few sentences you say are crucial. This is your last opportunity to make an impact on your audience. If you wish to make the product desirable, turn the attention back to the viewer. Tell them how and where to find the product. Provide a link that’s easily accessible and encourage clicks. Let them know about potential deals, like discounts or free shipping available thanks to a promotional code.